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In the previous two installments of this blog series on the costs ‘behind’ wedding photography, I have addressed quantifiable concepts – equipment costs and time spent working on photos as well as running a business. It is very easy to explain with numbers why a service costs what it does. But wedding photography is not just about numbers. So, with this post to close the series (for now), I would like to address topics which are much more difficult to quantify mathematically – the intangibles!

Bride on the 19th Green

Artistry

Often referred to as the photographer’s ‘eye’ – how do you put a figure on someone’s ability to take a beautiful picture. By the photo? By the hour? When you are looking for a wedding photographer, you want to find someone whose pictures ‘speak’ to you. Someone who can capture moments, details, views, etc. in a way that will transport people who look at them to that moment. Regardless of what term they use to describe their ‘style’, you can see yourself in their photos. Is that

self portrait

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